This is a promotional poster (sort of) for LittleBigPlanet on the Playstation 3:
What we’re looking at here is actually the cover that keeps the whole thing in place. Click each image for a bigger version.
Open it up and we see this:
A close up:
Now if we open that up, we get a series of thick cards, each one about a different aspect of the game.
But if we were to turn these cards around, and then attach them via some type of adhesive, we get this poster.