This is a…thing; I’m assuming some sort of folder, promoting the Playstation 3 shooter, Killzone 2.
I actually owned Killzone 2 for a while. For all of its hype and advertising, it was really awful. Unless you were playing the propaganda multiplayer mode while stoned out of your mind (the radio broadcasts will really mess with you), there was really no enjoyment to it whatsoever.
The Helghast look pretty cool, at least.